Secrets of SEO

Search engine optimization is not for the faint of heart. It requires a lot of time and a lot of hard work. What it doesn’t require is a professional. Anyone with time and the desire to do it can learn the most successful strategies of SEO. That’s probably why there are so many SEO consultants in the world today.
Anyone can be an SEO consultant. No official certification programs exist, and no industry standards guide the development of an SEO consultant. On the one hand, that’s good news for you.
It means that you can become your own SEO consultant. And a good first step is to learn the information you’ll find in the following pages. On the other hand, not everyone wants to be an SEO consultant. Your goal in picking up this blog – or we will call it book from now on- might be simply to learn about the SEO process so that you can be certain your SEO consultant, or the SEO firm you’re considering hiring, can do the job they should be doing to help your web site rank high. That’s good.
Two types of people will get the most out of the SEO Bible — people who are interested in being their own SEO consultants and people who just want to know how SEO works. If you’re already an SEO expert, then you’ll likely already be familiar with the information contained in these pages. There might be a few new tidbits that are worth your while, though, so if you need a refresher course, keep reading.

For those of you who are new to SEO, you’ll find the information you need to understand and begin implementing SEO strategies that will help improve your search engine rankings and drive better-targeted visitors to your site.

How This Book Is Organized?
Search engine optimization can be a complex process, but there are distinct areas of the process
that can be addressed on their own, and that’s how you’ll find this book divided. It has four
parts, each of which represents a portion of the SEO process.
Within each part are chapters that address different pieces for that step in the SEO process; and
within each chapter are sections to help you work through that piece of the process. You’ll also
find four separate appendices, which provide guidelines and support for the various strategies
and actions that are recommended.
Part I assumes that you’re faced with some kind of SEO task, whether it’s creating SEO for your
site or familiarizing yourself with SEO so that you’ll know how to deal with a professional. In
this part, you’ll learn the following:
■ What search engines are and how they work Read more
■ What Long Tail search is and how it affects SEO Read more
■ How to create an SEO plan (Chapter 3)
In Part II, you learn about different SEO strategies to use with your web site or blog. These strategies
range from common strategies such as building an SEO-friendly site to more cutting-edge
strategies such as using communities as an SEO tool. You’ll learn to do the following:
■ Build an SEO-friendly web site (Chapter 4)
■ Use effective keywords (Chapter 5)
■ Leverage pay-per-click (Chapter 6)
■ Maximize pay-per-click advertising (Chapter 7)
■ Use keywords to gather conversions (Chapter 8 )
■ Target PPC advertising properly (Chapter 9)
■ Manage keyword campaigns (Chapter 10)
■ Work with the three major PPC programs (Chapter 11)
■ Tag your web site effectively (Chapter 12)
■ Create great content (Chapter 13)
■ Leverage communities as an SEO tool (Chapter 14)
■ Create effective linking strategies (Chapter 15)

Once you understand the basics of search strategies, you can begin to improve upon those strategies
to gain attention from people and from search engines.
In Part III you’ll find six additional chapters that will help you hone your SEO efforts. You’ll learn
to do the following:
■ Add your web site to directories (Chapter 16)
■ Determine if pay-for-inclusion services are right for you (Chapter 17)
■ Work with search engine crawlers (Chapter 18)
■ Avoid SEO spam (Chapter 19)
■ Add social media to your toolbox (Chapter 20)
■ Optimize your site for mobile Web users (Chapter 21)
■ Determine if web site monetization is the right strategy for your SEO plan (Chapter 22)
■ Use SEO plug-ins to monitor your successes (Chapter 23)
■ Automate optimization (Chapter 24)
Part IV is all about what needs to happen once you have your SEO plan and strategy in place.
Your work doesn’t end once all the tags are created, so in this part you’ll learn how to do the
■ Maintain SEO after the launch (Chapter 25)
■ Analyze the success of your efforts (Chapter 26)
In addition to the chapters, four appendices include additional helpful information and resources
that you can refer to as you work on your SEO. In these appendices, you’ll find the following:
■ Optimization tips for all three major search engines (Appendix A)
■ Interviews with industry experts (Appendix B)
■ SEO software, tools, and resources (Appendix C)
■ SEO worksheets to help you stay on track (Appendix D)

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